Project Overview:

As part of my final year thesis at MyDigitalSchool and under the guidance of my manager at Nabling Consulting, I conducted research, developed the branding, and designed the Gen Z Healthcare mobile application. The design was split into two parts, one for doctors and the other for patients, adding complexity to the project. The goal was to improve communication between doctors and Generation Z patients, integrating gamified features to enhance user engagement.

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Objectives:

1. Enhance communication between doctors and Generation Z patients.
2. Create an engaging and intuitive app with gamified features.
3. Design a strong branding to support the app's visual identity.

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Scope of Work:

• User Research: Analyzed patient and doctor needs through user flows, personas, and information architecture.
• Branding: Created the visual identity, including color schemes, typography, and the app’s logo.
• UI/UX Design: Designed two separate interfaces—one for doctors and one for patients—adding complexity to the project.
• Gamification: Added interactive, game-like features to increase user engagement.
• Prototyping and User Testing: Developed high-fidelity prototypes and conducted tests to refine the user experience.